Target Audience

Niche audiences and target marketing go hand  in hand.  Boat Food: The Cookbook for Boaters fills the need of the niche audience of boaters. It contains meal ideas and recipes for audience of people that love the water and outdoors.  The reason I wrote Boat Food is simple. I wrote it because I could not […]

Curry Chicken

Curried food is Far East version of chili. There are many variations depending on where the curry’s origin.  Curry is composed of an eclectic combination of spices. I make my own curry and the spices vary to what I have in my pantry. The spices include, chili, garlic, cumin, cinnamon, ground ginger, ground mustard, ground […]

Chili Weather

Baby it’s cold outside is an understatement. Like most of the nation, we are experiencing colder than normal cold. It is time like this that I am grateful for the vast blessings I have received. Chili is one of those dishes that has cooks everywhere boasting. Chili cooking contests can bring some serious cooks along […]

Fried Chicken

Imagine a hot piece of fried chicken that crackles when you taste a bite. The sound is as unforgettable as the taste of the rich chicken. I grew up without fried chicken. My mother was Irish and my father was Italian. It was not in my mother’s repetoire of family meals. So, when I married […]

Roasted Sweet Red Pepper Polenta Tarts

Roasted Sweet Red Pepper Polenta Tarts Polenta has a sweet corn base and solidifies as its cools. The smoky, red peppers emphasize the sweetness of the corn. The tarts can be made at home and transported to boat in a preheated, wide-mouth thermos or insulated container. They are delicious served warm, room temperature, or cold. […]

Early Marketing Plans

I remember the day I decided to write a list of who I would sell Boat Food to. After Boat Food was published, I was under the misconception that Boat Food would fly off the shelves without much effort.  I thought my publisher would have clients waiting for the book hot off the press.  The […]

Fudge Rum Balls

Luscious, melt in your mouth fudge is shaped into 1 inch balls and coated with a sugary pecans. These fudge balls ship well as they are not as fragile as some cookies. They stay fresh for overseas mailing. Last year, I made 2 batches and sent them overseas to my niece who is serving in […]

Cookies!

Getting consistency with the end result of baking cookies can be challenging. I came across these tips before I hosted my first cookie exchange years ago. Thought just about now would be a great time to share. Good luck…. Flat: If you want your cookies on the flat side, you can do some or all […]

Oatmeal Cranberry Cookies

These cookies are moist and their texture is chewy. Individually wrap each cookie in plastic wrap and store in a resealable plastic bag.  This will make the cookies easy to pack for lunches, where ever the lunch box happens to be. Enjoy.     1 package Spice Cake Mix 4 large egg whites 1 cup […]

Savory Nuts

Nuts are a great go to snack.You can add or subtract ingredients such as dried cherries, coconut or raisins. Pack this up in a reusable container and pop it in your lunchbox or purse for a healthy and nutritious snack. 1 cup almonds 1 cup unsalted cashews 1 cup pistachio nuts 1 cup peanuts 1 […]

Rocky Road Brownies

Rocky Road Brownies are Rocky Road Ice Cream’s cousin! These chewy, brownies hold up very well for school time snacks. I make the brownies the night before school and let the brownies cool to room temperature. Cover with plastic wrap and refrigerate overnight. (This is an extra step but makes for easier cutting.) Use a […]

Bookworm: Recipes for smooth sailing: South County woman writes book on boat food

Margaret Amoroso Blackwell discusses her new book, “Boat Food: The Cookbook for Boaters,” over coffee at the Happy Harbor restaurant in Deale. Her husband, Rick, is a charter boat captain. Posted: Sunday, November 17, 2013 12:00 am By THERESA WINSLOW [email protected] Perhaps it’s no surprise Margaret Amoroso Blackwell wrote a cookbook. As a math teacher, […]

Local Charter Boat Business Woman Writes Cookbook

Updated: Wednesday, November 13 2013, 04:34 PM EST Baltimore, MD : It’s a big hobby with very little space. Many Marylanders love to sail the harbor or the bay, but space is a premium on board the boat. That prompted local sportsfishing charter boat businesswoman Margaret Blackwell to feed the need for a boat cookbook. […]

Boat Food Book Tour 2013

Margaret Amoroso Blackwell holds a poster of the cover of her book. A sign for her husband’s charter boat business is in the background. Wow! We started off the launch of Boat Food: The Cookbook for Boaters on a very positive note. The local paper did a terrific job on making me look like I […]

Teamwork

Teamwork is the topic of my posting today.  I believe the desire to help one another is developed as we grow as a person.  My experience over the last two days has emphasized this. While doing a search on the internet, I discovered that my website was hacked.  Someone had injected code in my header […]

Hummingbirds!

The last hummingbird of the season visited the last bloom on my geranium. How do I know it will be the last time the hummingbird comes to visit for the year. Well, for one, geese have shown up. This the first sign the seasons are changing. We had a hard frost last night which my […]

School Lunches

Is it just me or are school lunches getting boring to pack? When school began, I was gone ho on packing delicious and visually appealing lunches. I enjoy planning a meal the kids would enjoy in my absence. O.K., let’s be honest, I have no idea if my nutritious lunches were traded for a candy […]

Apple Pie

Days Gone By

Pumpkin Cheesecake Pie

This is my twist on the traditional pumpkin pie. Now you don’t have to worry about whether you should have the cheesecake or the pumpkin pie. I made it easy for you. You can add a whipped cream border if  you wish.  If you do, sprinkle some very finely minced candy ginger on the whipped […]

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