Deciding on a cookbook idea takes a lot of thought. It takes patience and perseverance to select a cookbook idea that will have a buyers market. The bottom line for the publisher and the bottom line for the book distributor is… will the book be profitable? At the end of the day, profit is the name of the game. I know it sounds harsh and I was flabbergasted when I realized this but, it did help me focus. Creativeness aside, ask yourself this hard question. If you saw this book at a bookstore, would you buy it? Done.
The core idea of your cookbook is probably the most important. Is there a niche audience for the idea for your cookbook? Narrowing ideas is easy when you take the first step. Get out a piece of paper and start writing your ideas for your cookbook. Go ahead…….go crazy…..no one is going to see it. (Of course if you want to share, we are all for it!) Take your time when completing this task. Leave the paper alone for 24 hours and come back to your list. Cross of any topics you no longer feel has substance for a cookbook.
I remember coming up with, what I thought, was a subject for my cookbook. My husband and I are farmers so I thought a farm to table cookbook would be great. I posed the idea to a colleague at work and she proposed adding delicious and beautiful to the title. I took this idea to a creative writing class I was attending and thought I would take a chance and mention it, not only to the professor but to the class. In short, I was verbally torn apart. Questions were asked like, ” What if the people live in the city and do not have access to fresh farm food? I had not thought about that. Another comment was the title was too broad and I needed to shorten it. The next comment from the professor threw me……….been there, done that. I was not used to such frankness. I left the class, dejected. On the way home from the class, I kept rehashing the comments in my head. I knew that I needed to create an audience for my cookbook. I will address this in my next post. Until then, get writing!